Premier motor racing competition Formula 1 has entered into a landmark sponsorship and data rights partnership that will see new in-play betting markets made available to operators.
In a first-of-its-kind agreement for the sport, Formula 1 has teamed up with sports media group Interregional Sports Group (ISG) and data integrity provider Sportradar to give racing fans new ways to engage with the action.
The deal will enable the development of in-play betting markets during Grands Prix, with data [...]
