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UK government backs GVC’s new responsible gambling campaign

24th January 2019 10:15 am GMT

The UK minister for sport and civil society is supporting GVC Holdings’ new responsible gambling campaign, Changing for the Bettor.

The campaign includes a $5m injection of cash into problem gambling research, an adoption of the Senet Group’s markers of harm algorithms and a commitment to keep children’s themes out of the company’s game designs.

The UK’s minister for sports and civil society Mims Davies commented: “Gambling operators have a key role to play in protecting people [...]

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