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Amelco launches Quantum Omnichannel price differentiation model

25th March 2019 5:17 am GMT

Sports betting technology provider Amelco has launched a fully automated price differentiation model, allowing operators to manage their pricing strategies for various channels, customer segments and markets.

Designed to be integrated into the existing Amelco Trading System (ATS), Quantum Omnichannel allows sportsbook operators to instantly adjust their prices and limits across multiple brands, markets and channels from a singular source.

The model enables operators to use machine learning to offer instant differentials on cross-channel pricing to ensure [...]

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