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Betgenius signs Betfred to UK football data and trading services

19th July 2019 6:09 am GMT

Betgenius has signed a long-term agreement with British bookmaker Betfred to supply official UK football data and in-play trading services.

Betfred becomes the first major operator to sign up for the official data, which is made available under the recent agreement between Betgenius and English and Scottish football league data rights holder Football DataCo.

The five-year agreement also sees Betgenius act as the primary in-play trading partner of Betfred for football, tennis [...]

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