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Hail Caesar! Harrah’s re-brands ahead of IPO

8th November 2010 8:38 am GMT

US gaming giant Harrah’s Entertainment Inc. has set the price range for its initial public offering on Nasdaq, in the process dropping the Harrah’s brand as its corporate name.

Harrah’s is set to list 31.25m shares on the Nasdaq Global Select Market at an estimated price range of $15.00 to $17.00 per share, bringing in estimated proceeds of between $469m and $531m which the company said will be used for general corporate purposes and to fund a near-term [...]

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