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Zynga says IPO will enable massive investment in Play

4th July 2011 8:46 am GMT

Zynga Inc. filed its much anticipated initial public offering on Friday, providing potential investors a tantalising glimpse of the staggering figures behind one of the industry’s most successful businesses.

In the year ended December 31st 2010, Zynga generated revenues of US$597.5m, driven primarily by the sale of in-game virtual items, but in contrast to other recent high profile tech IPOs, the company generated net profit for the period, amounting to $90.6m.

The company boasts 148m monthly unique [...]

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