Zynga Inc. filed its much anticipated initial public offering on Friday, providing potential investors a tantalising glimpse of the staggering figures behind one of the industry’s most successful businesses.
In the year ended December 31st 2010, Zynga generated revenues of US$597.5m, driven primarily by the sale of in-game virtual items, but in contrast to other recent high profile tech IPOs, the company generated net profit for the period, amounting to $90.6m.
The company boasts 148m monthly unique [...]