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Ladbrokes in technology supply talks with Betdaq

9th January 2012 11:53 am GMT

Shares in Ladbrokes plc opened 2 per cent higher this morning on news that  the UK bookmaker is once again in talks to revamp its online operations.

Following aborted acquisition talks with 888 and Sportingbet and a flirtation with Playtech, a spokesperson for Ladbrokes has confirmed to The Telegraph that the company has now begun discussions with Ireland’s Betdaq to buy in technology from the betting exchange operator.

Ladbrokes has set aside £50m to overhaul its underperforming [...]

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