Bragg Gaming has agreed an enhanced technology partnership with Caesars Entertainment to cover iGaming markets in the United States and Canada.
The new deal elevates Bragg’s relationship with Caesars from a content supplier to a technology partner, and includes exclusive game development collaboration and the lease of Bragg’s Remote Gaming Server technology to allow Caesars to create its own proprietary online casino games.
The partnership is projected to help drive double-digit growth in both Bragg’s revenue and profitability in 2025, particularly in North America, and will accelerate growth in Bragg’s exclusive content revenue.
“We’re thrilled to be kicking off this exciting new content and technology project with Caesars for its online casino platforms,” said Bragg chief commercial officer Neill Whyte. “We have decades of expertise and know-how, as well as the full technology suite to build, launch and operate the highest quality online casino games, and we look forward to expanding our strategic partnership with the Caesars team to enhance the player experience through innovative and exclusive gaming content creation.
“Bragg and Caesars already have a strong history together, and this expanded partnership is a testament to our commitment to continue building and further strengthening this successful relationship.”
The enhanced partnership includes a strategic technology licensing framework for Caesars to lease Bragg’s RGS platform, as well as further options to license the Bragg HUB product delivery and casino game aggregation platform, and Fuze player engagement platform.
In collaboration with Caesars’ newly formed in-house games studio team, Bragg will initially develop a number of online casino games for Caesars’ digital platforms.
The partnership will also create a delivery platform for Caesars’ in-house games studio to build and deploy its own proprietary, custom game titles that incorporate its intellectual property, catering to player preferences across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino.
“Bragg’s technological expertise has consistently exceeded our expectations throughout our partnership,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “This expansion marks an important step in our strategic growth plan to develop our own proprietary digital slots and table games content and to offer something truly exclusive for our players.
“We’re excited about the potential that this moment provides us, and we have our sights set on building exclusive online casino games through our newly formed in-house game studios team that will set us apart in the industry.”
Bragg has previously developed two successful exclusive titles – Lady Luck Casino Egyptian Magic and Boardwalk Slots Bankers & Cash – for Caesars Palace Online Casino, and currently supplies games to Caesars’ online platforms in New Jersey, Michigan and Pennsylvania in the US, as well as in Ontario in Canada.
Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 2.27 per cent higher at CA$4.95 per share in Toronto Monday, while shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 2.04 per cent higher at $32.07 in New York.