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Survey: Ease of use trumps best odds online

6th February 2012 9:42 am GMT

New research commissioned by UK-based betting concierge service Bet Butler has shown that customers open betting accounts with online operators based on ease-of-use as opposed to which offers the best odds.

The survey, carried out by independent polling company Populus, asked respondents how many betting accounts they had in total, and then to prioritise the most important factors when deciding which particular account to use.

The survey found that 74 per cent of respondents with an online [...]

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