WA.Technology eyes African expansion with NE Group partnership

Malta-headquartered WA.Technology is targeting expansion into Africa through a joint venture with gaming software supplier NE Group.

The new venture will see WA.Technology provide a localised omnichannel gaming platform for the African market, utilising NE Group’s experience and knowledge of the African market.

“This venture with NE Group, and the launch of WA.Africa, is a big step in our journey towards a high-profile African presence,” said WA.Technology CEO Tim Scoffham. “The customer is always at the heart of everything we do.Interest from operators wanting to explore the broadening African market has grown significantly.

“As a company whose focus is always getting the best for our clients, NE Group seasoned local expertise in Africa, coupled with our full spectrum of iGaming platform solutions, elevates the capabilities for premier player engagement and impactful experiences for clients’ customers in this rapidly evolving market.”

NE Group CEO of Imran Bukhari added: “Synergy between both the companies is exceptional; we are thrilled to have created this true partnership with WA.Technology under Tim Scoffham’s leadership.

“Their focus on global expansion, combined with our specialised sports betting platform and lightweight frontend solution for Africa, empowers sports betting operators to scale fast with confidence while delivering exceptional user experiences.”