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Betsson signs first B2B sportsbook deal

14th January 2020 7:39 am GMT

Stockholm-listed operator Betsson has agreed its first B2B sportsbook deal with Malta-based Claymore Group.

The agreement will see Betsson roll out its newly developed in-house sportsbook service for Claymore’s new European-facing ibet brand, including its technology platform and odds compiling products.

The new sportsbook for Claymore, which also owns Asian-facing operator LeTou, is expected to be launched in May, prior to the 2020 UEFA European Football Championships.

“This is a milestone for us for many reasons,” said Betsson [...]

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