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Highlight Games to develop new suite of virtual ice hockey games

7th April 2020 7:43 am GMT

Highlight Games has agreed a deal with Wanda Sports Group’s Infront to develop new virtual sports betting games using archive footage from the Ice Hockey World Championships.

The partnership with Infront, the exclusive media and marketing partner of the International Ice Hockey Federation (IIHF), will see Highlight Games develop a suite of games which will allow fans to pick a match-up between two teams and bet on several outcomes, with footage pulled together randomly from tournament archives.

The games will be available in various formats including Single Game, League and Tournament play, as well as games for the international lottery market. The games will feature teams from Canada, Czech Republic, Denmark, Finland, Norway, Russia, Slovakia, Sweden and the US.

“This is an important milestone in Highlight’s product roadmap as we diversify our portfolio of games to reach new customers and territories,” said Highlight Games founder Stewart Whittle. “Ice hockey has a huge international following and we are confident that fans in global gaming, betting and lottery markets will be excited to engage with this new and credible content.

“We have enjoyed an overwhelmingly positive response to our live products and look forward to building on this success as we launch our new ice hockey product with our international partners in 2020.”

Infront vice president media sales and operations Amikam Kranz commented: “We are always looking for innovative ways to broaden the exposure of the IIHF Ice Hockey World Championship and Highlight Games' offering is a new direction for that goal.

“These unique games are the perfect showcase for the tournament and we look forward to increasing the reach of the competition worldwide.”

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