Sports technology and data provider Stats Perform has announced the appointment of Nancy Hensley as chief product and marketing officer.
Hensley joins Stats Perform from IBM where she served in numerous roles, most recently as chief digital officer for IBM Data and AI, where she supported businesses in transferring from data analytics to artificial intelligence.
Prior to IBM, Hensley served as a senior project manager at McDonald’s, focusing on operations technology and spatial analysis for the company.
“Nancy has a proven track record building and growing advanced product portfolios and go-to-market strategies focused on creating a positive customer experience,” said Stats Perform CEO Carl Mergele.
“Nancy’s data and AI background make her an ideal fit to oversee the structure and growth of our robust AI portfolio. We are thrilled to have a product and marketing expert of Nancy’s caliber come on board to solidify Stats Perform as the market leader.”
Commenting on her new role, Hensley said: “I am thrilled to be joining an impressive team that is driving the SportsTech industry forward with leading technology and software platforms powered by world-class machine learning and computer vision.
“Stats Perform is committed to investing in new technology and innovations that are improving the way sports are understood, predicted and experienced. I look forward to leveraging the unique combination of our data, along with some of the best talent in sports data science to build some exceptional customer products and experiences.”