Appointment comes as Digitain looks to become a key technology partner for operators across Europe and Africa

Digitain has strengthened its executive leadership team with the appointment of Dario Jurčić as chief commercial officer for Europe and Africa.

The appointment will support the supplier’s ambition to become the dominant technology partner across Europe’s regulated markets, while expanding across Africa.

Jurčić brings more than ten years of executive leadership experience and joins Digitain from Sportradar, where he was senior vice president of iGaming and platforms. Prior to that he was CEO of NSoft, which was majority acquired by Sportradar in 2022.

In his new role, he will oversee Digitain’s expanding commercial operations across its European hubs, including Malta, Romania and United Kingdom offices, alongside the company’s further planned expansion through a new Central European office. 

‘We are delighted to welcome Dario to Digitain,” said Digitain chief sales officer Ani Mkrtchyan. “His proven commercial leadership, deep understanding of the global iGaming ecosystem and outstanding track record of building successful businesses make him an exceptional addition to our leadership team. 

“As we continue to expand in regulated markets and further strengthen our position across Europe, Dario’s experience and strategic vision will play a key role in deepening our partnerships and delivering even greater value to our partners.”

Commenting on his appointment, Jurčic said: “Digitain has established itself as one of the industry’s most ambitious and innovative companies, and I’m excited to join at such an important stage of its growth journey. Throughout my career, I have focused on building scalable platform businesses and helping operators succeed in highly competitive regulated markets. I see a strong opportunity to further strengthen Digitain’s position across Europe while supporting its expansion throughout Africa.

“What immediately stood out about Digitain was not only the quality of its products and technology, but also its culture. From my very first interactions with the teams, it was clear that Digitain is not only focused on building high-quality solutions, but also on scaling them with purpose across global markets. There is a strong foundation already in place, and I see a significant opportunity to further elevate the company’s commercial reach and brand positioning across Europe and Africa.”