Carousel Group readies US debut of SportsBetting.com

11th May 2020 10:26 am GMT

Madrid-based sports betting operator Carousel Group is preparing to launch in the United States for the first time after receiving license approval from the Colorado Division of Gaming.

The operator will roll out its SportsBetting.com brand in the recently regulated market through a partnership with licensed venue Johnny Nolon’s Casino.

“Despite the ongoing and tragic global crisis, we couldn’t be more confident and optimistic about the sports industry and we’re very excited to be bringing our flagship brand to the American market,” said Carousel Group CEO Daniel Graetzer. “While other entities have closed their doors and laid off employees, we’re hiring staff and expanding our operations into the United States.

“We have built our business upon a team with years of experience in the industry combined with our own technology, which gives us a huge advantage over the competition. It’s in our DNA to be innovative and with our own technology we will offer something fresh, exciting and very customer oriented to the US betting community.”

Johnny Nolon’s managing director David Minter said: “We are delighted to be partnering with such an emerging, dynamic and technologically driven company such as Carousel Group and are very excited about this partnership.

“Johnny Nolon's Casino was the first casino to open for casino gambling in Cripple Creek on Oct 1, 1991 and we are looking forward to now finally be able to offer sports betting.”

Carousel Group also plans to expand its offering into other US states in the near future, and will open offices in New Jersey and Colorado later this year.

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