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IGT expands Colorado footprint with Ed & Shirley’s sports betting deal

20th May 2020 10:22 am GMT

New York-listed supplier International Game Technology (IGT) has extended its Colorado sports betting footprint through a new agreement with Wild Card Saloon and Sasquatch Casino.

The deal will see IGT provide the Ed & Shirley's Inc-owned casino with retail and mobile sports betting through its PlaySports platform, alongside kiosks and mobile technologies.

IGT PlaySports first went live in Colorado earlier this month with Circa Sports under one of the master licenses held by Century Casinos.

"Offering omni-channel sports betting via the IGT PlaySports solution will introduce an exciting new dimension of gaming to Wild Card Saloon and Sasquatch Casino that sports fans throughout Colorado are ready to embrace," said Ed & Shirley's president Ed Smith. "We've leveraged IGT's expertise and trusted technology to create a sports betting program that gives players choice and convenience for wagering on their favorite teams."

IGT PlayDigital senior vice president Enrico Drago commented: "Colorado is shaping up to be one of the most compelling sports betting markets in the U.S., and a region where IGT is clearly demonstrating the power, versatility and scalability of our PlaySports solution. 

"Wild Card Saloon and Sasquatch Casino will leverage the same, proven PlaySports platform and retail technology that is powering many of the most successful sportsbooks in the U.S., positioning them to provide outstanding user experiences that drive growth."

Shares in International Game Technology plc (NASDAQ:IGT) closed down 1.61 per cent at $7.34 per share in New York Tuesday.

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