WA.Technology has promoted Dave Hickey to the role of commercial director, his fourth position at the company in just over two years.

Hickey joined the Malta-headquartered company in November 2022 as head of sports operations and monitored services. He then became of head of commercial, sports and services in April 2023 and then director of sports operations in September 2023.

In his new position, Hickey will be responsible for setting, defining and implementing WA. Technology’s commercial strategy across the entire business and will focus on driving revenue growth, fostering partnership and developing localised solutions for the company’s partners.

Hickey will also play a pivotal part in identifying and securing new business opportunities in key target markets across Africa, Brazil and Latin America.

Hickey said of his new role: “I’m absolutely thrilled to be taking on the role of Commercial Director. I have had the pleasure of working with such a talented, innovative team, and I cannot wait to bring those insights to this new role as we forge new avenues for growth in 2025.

“In my previous role as director of sports operations, I had a great opportunity to work alongside the commercial team, which gave me great insights into the different sectors of our industry, experiences that I have no doubt will shape my role as commercial director.

“I’m particularly looking forward to tapping into the extensive data sets that we have at our disposal, which will ultimately help take our business from strength to strength as we better understand market trends and player preferences, allowing us to empower our partners in achieving greater success.”