Olga Bajela has been named chief executive of newly established game development studio Cherry Play, which is entering the iGaming market through an exclusive partnership with Bragg Gaming.
Bajela previously served as chief commercial officer at Stakelogic until its sale to Sega Sammy, and has now been tasked with overseeing the launch of Cherry Play.
The new studio plans to disrupt the status quo with an innovative commercial model that does away with the standard revenue share, with operators instead paying a licence fee to add Cherry Play’s games to their lobbies.
To accelerate its market entry, Cherry Play has selected Bragg as its exclusive technology and distribution partner and will develop its games on the Bragg technology stack, with its first two slots to debut this month.
“Having helped to build and sell Stakelogic I am now ready to take on a new challenge and couldn’t be happier to have been appointed as CEO of Cherry Play,” said Bajela. “Innovation covers so much more than game mechanics and with our unique commercial model, I am confident we are going to disrupt the slot provision space.
“We are focused on producing two great games per month on the powerful Bragg tech stack and already have an incredible team in place who are just as passionate about entertaining players as I am. Cherry Play is here to make an impact, and we can’t wait to launch our first title in January.”
Bragg CEO and chairman Matevz Mazij commented: “We’re delighted to welcome Cherry Play as a valued partner to Bragg and look forward to a dynamic and long-lasting collaboration to deliver game-changing, localized online casino content. The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market.
“Our new partnership with Cherry Play will also allow us to offer some great new online casino content not only to our Dutch operator partners, but to those operators in the wider European and RoW markets going forward. I’m excited to view the results.”
Shares in Bragg Gaming Group (TSE:BRAG) gained 2.27 per cent to close at CA$4.95 per share in Toronto Monday.