Rush Street Interactive has announced the addition of world-renowned professional poker player Phil Hellmuth as a brand ambassador.
Hellmuth will work closely with BetRivers as a brand and content partner, creating exclusive player experiences and entertainment across the operator’s casino, sportsbook, and poker verticals, as well as media productions such as the BetRivers Network and Poker Night in America.
“Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family,” said Rush Street Interactive CEO Richard Schwartz.
“Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms.
“His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players,” Schwartz added. “Additionally, his involvement with our best-in-class mobile casino and sportsbook promotional games will create unforgettable moments for players and fans alike.”
Hellmuth described partnering with Rush Street Interactive and BetRivers as an exciting new chapter. “Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan,” he said. “I have been impressed with RSI’s moxie, will, and determination to build a beautiful product, an online gaming experience that people love to use and play on.
“Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players.”
Shares in Rush Street Interactive (NYSE:RSI) closed 1.39 per cent lower at $14.93 per share in New York Thursday.