Geolocation services provider GeoComply has appointed former FanDuel president Kip Levin as chief executive officer.

Levin takes over as CEO from co-founder Anna Sainsbury, who steps into the role of executive chairman, where she will focus on strategic vision and governance.

The transition will also see co-founder David Briggs shift his focus to product and innovation, as he moves from his previous role as chief product technology officer.

Levin brings a wealth of experience to GeoComply, having served in various senior leadership roles at Flutter Entertainment over the past decade, including CEO of the US business and president of FanDuel. Prior to that he spent 12 years at Ticketmaster.

“We are thrilled to welcome Kip Levin to GeoComply,” said Sainsbury. “His extensive experience and strategic vision are perfectly aligned with our commitment to delivering exceptional value to our customers. I am confident that under his leadership, GeoComply will continue to innovate and expand its global footprint, ensuring we remain at the forefront of geolocation security and fraud prevention.

“This transition enables me to dedicate more time to our long-term strategic direction, focusing on how we can better serve our partners.”

Commenting on his appointment, Levin said: “I am incredibly excited to join GeoComply, a company with a strong reputation for innovation and a commitment to customer success. The opportunities in this space are immense, and I look forward to working with Anna, David, and the entire GeoComply team to build on the company’s success and drive further growth for our clients.

“My experience in scaling businesses and driving product innovation will be instrumental as we navigate the evolving landscape of geolocation technology, ensuring we provide our customers with the most reliable and effective solutions.”

Briggs added: “With Kip joining us, I am eager to dedicate my full attention to driving innovation and developing groundbreaking solutions that directly address our customers’ challenges. This is an exciting time for GeoComply, and I am confident that our combined expertise will enable us to deliver even greater value to our clients, strengthening our partnerships.”