UK national lottery operator Allwyn has strengthened its executive team with the appointment of Bridget Lea as managing director of retail.
The newly created role reflects Allwyn’s focus on accelerating performance in its retail channel, with Lea taking over from operations director Jenny Blogg, who will leave the business in early spring to pursue an external opportunity.
Lea has over 25 years’ experience as a consumer-focused leader, including senior executive and board-level roles at Marks & Spencer, Sainsbury’s, O2, BT Group, and most recently Snap.
She will spearhead initiatives to create relevant growth opportunities and strengthen partnerships with National Lottery retailers across the UK, which is central to the ongoing transformation of The National Lottery.
Andria Vidler, CEO of Allwyn UK, said: “We’re thrilled to welcome Bridget to Allwyn. Her extensive experience in retail innovation and digital transformation will be instrumental as we continue to transform this wonderful British institution and deliver even more for National Lottery Good Causes. Bridget’s leadership will help us provide an exceptional service to our 43,500 retail partners and millions of National Lottery players across the UK.
“We’d like to wish Jenny every success in her future endeavours and thank her for her significant contribution to Allwyn and The National Lottery during her time with us.”
Reporting into Lea in new roles will be Alison Acquaye-Acford (retail revenue & customer director), James Dunbar (retail strategy & operations director) and Emma Hubbard (head of retail delivery).
Commenting on her appointment, Lea said: “I’m excited to join Allwyn at such a pivotal time for The National Lottery. Retailers play a vital role in communities nationwide, and I look forward to working with our partners to create modern, engaging experiences that delight players and support the ongoing transformation of The National Lottery.”