Zynga has strengthened its executive team with the appointment of Electronic Arts (EA) veteran Bernard Kim as its new president of publishing.

Kim assumes his new role with immediate effect and will report directly to Zynga chief executive Frank Gibeau. He is tasked with overseeing the company’s publishing division with responsibility for how Zynga brings its games and services to market.

Kim is a mobile gaming and interactive entertainment veteran with more than 15 years’ experience, having spent almost a decade with EA, most recently serving as its senior vice president of mobile publishing.

He also led the company’s games division in Asia, bringing franchises such as Sim City, Star Wars, The Sims, Real Racing and EA Sports to billions of players.

Before joining the gaming giant he served as director of sales and channel strategy for The Walt Disney Company, leading sales and retail for Disney Mobile.

“I've worked with Bernard over the years on some of gaming's biggest mobile titles,” Gibeau said. “He's been on the frontlines of major platform shifts and business transitions over the last decade, and I believe his experience in games and digital entertainment will help accelerate our execution.

“Bernard is extraordinarily entrepreneurial and creative, and has a deep understanding of player needs,” Gibeau continued. “At Zynga, he will focus on driving more yield from our live services and go-to-market investments for new titles.

“Bernard will also help reimagine how we bring our products to life by blending consumer insights with world-class publishing and growth strategies to deliver leading social mobile games to our players.”

Kim commented that Zynga has “a phenomenal opportunity” ahead of it.

“The company has proven brands, talented teams and the social DNA needed to deliver truly unique mobile games to players,” he explained. “I've been a passionate gamer my whole life and have been a fan of Zynga's founding mission and aspiration to connect the world through games. From Words With Friends to FarmVille, Zynga has created franchises that have introduced more than a billion people around the world to social gaming.

“I'm very excited to work with Frank and the team to deliver high-quality experiences that drive deeper long-term engagement with mass market audiences,” Kim added.

Shares in Zynga Inc (Co.Data) (NASDAQ:ZNGA) closed down 4.15 per cent at $2.54 per share in New York Monday.