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Optimove brings in former Playtech executive to lead sales team

11th May 2018 5:06 am GMT

Marketing solutions provider Optimove has appointed former Playtech executive Asaf Cohen as its vice president of sales.

Cohen has been brought in to further Optimove's ties within the gaming industry and boost its market share in a sector where it already works with a number of real-money and social operators.

Cohen joins from Playtech, where he has spent the past five and a half years as the supplier's commercial director. In this role he was responsible for [...]

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