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Fortuna merges sports betting & lottery marketing divisions

30th January 2012 8:43 am GMT

Central European retail and online betting operator Fortuna Entertainment Group is to merge the marketing departments of the company’s sports betting and lottery businesses next month, with Zdenek Lang taking over as Fortuna’s new marketing director.

Fortuna said that the move to merge the two marketing teams would help the company to increase the efficiency of its marketing activities and to further exploit the synergies between lottery and sports betting in all markets where Fortuna operates. [...]

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