BCLC appoints new chief social purpose officer and VP of marketing

Canada’s British Columbia Lottery Corporation (BCLC) has appointed Natasha Questel as chief social purpose officer and vice president of marketing.

Questel brings significant experience from the non-profit and consumer-packaged goods sectors and commences her new role with the provincial lottery on 22 January.

She most recently served as CEO of One Girl Can, a not-for-profit organisation dedicated to breaking down poverty and gender inequality among vulnerable girls. Prior to that, she was president of Vancouver-based sustainable food company Happy Planet Foods.

“As BCLC continues to mature as a social purpose company working to generate win-wins for the greater good, it’s integral that we continue to embed our ‘reason for being’ into all that we do,” said BCLC president and CEO Pat Davis. “We are thrilled to welcome Natasha to BCLC, where I know that her passion for making a difference, combined with her demonstrated business success, will enable us to innovate and iterate on how we can further improve our business - and influence others to do the same - for the betterment of society.”

Questel’s recent volunteer efforts include serving as board chair and working board member of Basket Brigade Canada, a not-for-profit dedicated to delivering food baskets to single mothers and under-represented Canadians in need.

She is also a board member of Aisle, the B Corp period-care brand, focused on sustainability and inclusivity.