Malta-headquartered iGaming solutions provider EveryMatrix has named former Sportingtech managing director Bobby Longhurst as group chief commercial officer (CCO).
Longhurst succeeds EveryMatrix co-founder Stian Hornsletten, who has taken on the role of CEO of the company’s games division.
Longhurst will be responsible for commercial strategy, including account management, sales and marketing, and will work closely with each business unit to enhance EveryMatrix’s global reach.
He most recently served as managing director of Sportingtech, for which he was named as a Gaming Intelligence Hot 50 winner last year. Prior to that he served as chief commercial officer for Pronet Gaming and commercial director at SBTech.
“EveryMatrix is on an accelerated growth path therefore to fulfil the huge plans we have for 2024 and beyond we are continually looking to invest in the best talent the industry has to offer,” said EveryMatrix CEO Ebbe Groes. “Bobby is a well-respected and well-known individual within iGaming with extensive commercial, product and strategic experience and knowledge that will provide us with even greater firepower to expand our reach across new and existing verticals, global markets and technologies. I’d like to welcome and wish him well as we embark on an exciting chapter at EveryMatrix.”
Commenting on his new role, Longhurst said: “Joining EveryMatrix at this stage of growth is something I was very keen to do, and I am delighted to be on board. There are huge opportunities on the horizon across all our major business units and products in both established and new markets such as LatAm and particularly within our turnkey platform offering following the success the business has had in recent years.
“I’m looking forward to leading EveryMatrix’s commercial strategy with some very exciting projects in the pipeline.”