Malta-headquartered operator group and games provider Glitnor Group has appointed Mel Camilleri-Bland as chief operating officer of its B2C operations.

Camilleri-Bland takes over as COO of Glitnor’s LCKY Group, which comprises brands including LuckyCasino and HappyCasino, following the departure of Cameron Brown.

Prior to joining Glitnor, she served as group director of compliance for BVGroup (formerly BetVictor) for nearly seven years.

She also worked as an independent director and consultant for MMC Consulting and director of customer operations for William Hill.

“While I’d like to take the opportunity to thank our outgoing COO, Cameron Brown, for everything he’s helped Glitnor achieve during his time in the role, in Mel Camilleri-Bland, we think we’ve found the perfect successor to continue his legacy,” said Glitnor Group head of brands and business David Schwieler. “Having helped numerous companies around the world transform their customer experience and improve their ROI, Mel arrives at Glitnor Group with a wealth of industry experience and all the tools required to take the B2C side of our business to the next level.

“We’re really looking forward to having her on board and can’t wait to see what we can achieve together as we continue to grow in the future.”

Commenting on her appointment, Camilleri-Bland said: “Having spent over a decade-and-a-half in the iGaming industry working in various management, consultancy and customer service roles across multiple continents, I’m delighted to now be able to utilise my expertise on the B2C side of Glitnor Group.

“As a business, Glitnor has made giant strides forward over the past few years and I’m really looking forward to coming in at such an exciting time for the group. The team we have here is already amazing and I sincerely hope that the skills and industry know-how that I’ve accumulated over the past 15 years can add another dimension to that as we look to take things to a whole new level in 2024 and beyond.”