Rush Street Interactive names Brian Sapp as CMO

Rush Street Interactive (RSI) has expanded its executive leadership team with the appointment of Brian Sapp to the newly created role of chief marketing officer (CMO).

Sapp brings a wealth of mobile gaming experience to RSI, having most recently served on the executive team at Seattle-based Rec Room, developer of the popular virtual reality massively multiplayer online game.

Prior to that, he was senior vice president of user acquisition and ads at Jam City, overseeing successful marketing campaigns for a diverse portfolio of casual and social mobile games.

Sapp has also served as director of digital publishing at WB Games, and began his journey in the mobile industry at Tapjoy, where he served as director of developer partnerships.

“As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience,” said RSI chief executive Richard Schwartz. “We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations.”

Commenting on his appointment, Sapp said: “I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer first focus really resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape.

“I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.”

Mattias Stetz, the company’s chief operations officer who previously led the marketing team, has deepened his focus on scaling operations and increasing Latin American growth.  

Shares in Rush Street Interactive Inc. (NYSE:RSI) closed 1.55 per cent higher at $7.19 per share in New York Tuesday.