Bragg Gaming has expanded its senior leadership team with the appointment of Neill Whyte as chief commercial officer (CCO).

Whyte brings over 18 years of experience in the iGaming sector, most recently serving as CCO of Digital Gaming Corporation’s (DGC) B2B iGaming division, where he was responsible for the successful launch and growth of its content distribution business in the United States.

Prior to DGC, Whyte held multiple positions in the sector, including head of business development at Isle of Man-based Apricot Investments, board member at Genera Networks, and in various senior roles over eleven years at Microgaming.

Whyte’s appointment follows the departure of Chris Looney, who stepped down as Bragg’s CCO last year.

“I am very pleased to be announcing today the appointment of Neill Whyte as chief commercial officer at Bragg,” said Bragg CEO Matevž Mazij. “His iGaming product and market knowledge, together with his record in driving growth from developing successful and mutually beneficial commercial partnerships are exceptional.

“As we leverage our broad content and product portfolio to grow in existing and new markets, including in the United States, Canada, Latin America and Europe, Neill’s unique combination of knowledge, skills and experience in this sector are a perfect fit for our ambitions at Bragg.”

Commenting on his appointment, Whyte said: “It’s an honor to join Matevž and the wider teams at Bragg already in place across North America, Europe and in India. I have been impressed with the depth and quality of the content,product and technology offerings at Bragg, and its ability to rapidly adapt, certify and deploy this content and technology in newly regulated markets is a distinct advantage.

“We also have a huge opportunity to grow our footprint with our existing customers in markets in which we are already established. Our content and product roadmaps are second to none, and I’m planning to get on the road in the coming weeks and months to meet the team and our customers and to start building for the next stage of mutual growth. I can’t wait to get going.”

Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 2.97 per cent lower at CAD$7.51 per share in Toronto Tuesday.