Ex-Pinnacle CEO Paris Smith has joined AI-powered sports betting modelling startup Rithmm as part of the company’s advisory board.
Rithmm offers a predictive analytics model to guide sports bettors in wagering more effectively.
The MIT-originated company was founded in September 2022 and is led by CEO Megan Lanham and COO Kelsey Allan, with financial backing from Accomplice, Boston Seed Capital and Counterview Capital.
Smith joins Rithmm a year after she stepped down as CEO of online betting and gaming operator Pinnacle, which she led for 17 years.
Since leaving her role in charge of Pinnacle, Smith has focused on advising and investing in emerging sports betting companies across the world.
“What Rithmm is doing is unlike anything else in the market and I was drawn to their unique value proposition as a tool for both novice and sharp bettors alike,” said Smith. “I’m excited to lend my expertise, experience, and network to their team as they prepare for a big football season.”
Rithmm CEO Megan Lanham added: “Paris’s unparalleled expertise and visionary leadership in the sports betting industry, honed over her years at Pinnacle Sportsbook, will be invaluable as we continue to innovate and grow.
“Her strategic insights and deep understanding of the market align perfectly with our mission to empower bettors through cutting-edge predictive analytics. We look forward to her contributions in shaping the future of Rithmm and delivering even greater value to our users.”