Collaboration aims to provide fans with new ways to engage with the world’s biggest sporting event and beyond
Gibraltar-licensed prediction market platform ADI Predictstreet has agreed a new strategic branding and product partnership with Kalshi.
Heading into the knockout stage of the FIFA World Cup 2026, Kalshi will be co-branded alongside ADI Predictstreet in stadium, TV, and online placements.
Longer term, Kalshi will provide market expansion to ADI Predictstreet’s platform across its international markets.
Together, both brands will develop a co-branded Kalshi and ADI Predictstreet World Cup hub, providing access to a wide range of global football prediction markets, alongside tournament updates and exclusive content.
“This is a transformational moment for our industry,” said ADI Predictstreet CEO Dimitrios Psarrakis. “Kalshi has built one of the most recognized prediction market platforms in the world, together we have an extraordinary opportunity to leverage ADI Chain’s capabilities to introduce prediction markets to millions of new users through football’s biggest stage.
“Our ambition extends far beyond the World Cup. We are building the foundations for a truly global prediction market ecosystem powered by world-class technology.”
Last week, Kalshi had record daily volume of more than $1 billion, enjoying explosive growth in the first two weeks of the World Cup tournament.
Kalshi co-founder and CEO Tarek Mansour said: “The World Cup is the largest stage for any brand. We see this as a massive opportunity to increase global awareness and fan engagement. We’re excited to partner with ADI PredictStreet to bring more fans into the prediction market action.”