Mecca Bingo and ITV launch exclusive Loose Women digital scratchcards

Rank Group’s UK bingo brand Mecca Bingo has partnered ITV to create an exclusive series of seven Loose Women themed digital scratchcard games.

Developed by G Games, Loose Change is the first of the scratchcards to be launched by Mecca, with each card offering players the chance of winning a top prize of £250,000.

Mecca became the lead sponsor of the popular Loose Women TV show in January, prior to which it had been the panel show’s official bingo partner.

The new scratchcards complement the operator’s existing exclusive Loose Women 90-ball bingo game, and the popular ‘Bingo Bestie’ feature, which pairs players up to increase their chances of winning.

“We’re excited to be working with ITV and the Loose Women team enhancing our existing gaming offering to the show’s fans,” said MeccaBingo.com head Robert Lee. “Choosing G Games, one of the market leaders in this genre, to deliver the content for us was an easy decision. The new scratchcards will enable players to enjoy a game with their favourite panel show whenever they want.”

Steve Watling, senior vice president of gaming, ITV Studios Global Partnerships, commented: “We are pleased to see the Loose Women brand partnership with Mecca Bingo grow with the addition of these great new games. The approach of branded games together with sponsorship of the show brings the association alive for viewers and players alike. We look forward to seeing all the games live on Mecca.

G Games chief commercial officer Helen Walton added: “We are absolutely delighted to have worked with two such amazing brands. Loose Women and Mecca are both iconic brands in the UK and we hope that players are going to really enjoy playing these vibrant and fun scratchcards and the chance to win some really massive prizes.”