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Endemol to accelerate digital gaming business with Plumbee

16th December 2013 11:00 am GMT

Independent TV production company Endemol has invested $13m in social casino studio Plumbee as part of a strategic partnership to accelerate its online and mobile gaming business.

Plumbee completed a $14m Series B funding round, valuing the company at $40m. Endemol invested $13m and Plumbee's existing investor, Idinvest Partners, contributed the remaining $1m.

The strategic partnership will see the two companies create a "new generation" of premium social casino games on multiple platforms, exploiting Endemol's global entertainment [...]

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