Betsson selects Future Anthem to enhance RG

Future Anthem has entered into a new partnership with operator Betsson Group to provide its AI personalisation and responsible gaming solution.

The partnership will see Betsson integrate Future Anthem’s Amplifier AI in order to offer its players a more
personalised experience and provide risk monitoring across its diverse portfolio of brands.

"We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the
ultimate gaming experience for our players, and this partnership allows us to do just that,” said Betsson
Group head of gaming Jan Chircop. “By harnessing the power of AI, we are confident that our players will
enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”

Eduards Jakubovs, head of responsible gaming at Betsson Group, added: “Online casino betting is known
to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance
customer protection.

“Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house
Prediction Model to ensure the highest level of protection for our players.”

Leigh Nissim, Future Anthem founder and CEO, commented: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies.

“The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”