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Traffic Generation adds Snapchat messaging to Hub solution

1st April 2014 9:51 am GMT

Marketing service provider Traffic Generation (TraffGen) has expanded its product range with the launch of a new feature allowing clients to deliver promotions through messaging service Snapchat.

The Snapchat product will be integrated into the supplier’s Hub solution, which also allows clients to run social marketing campaigns across Facebook and Twitter, ramping up return on investment while simultaneously reducing marketing spend by putting less emphasis on traditional, more expensive marketing channels.

It will allow TraffGen clients to [...]

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