Hard Rock Digital expands into social gaming

Hard Rock Digital is expanding into the social gaming space following its recent acquisition of Toronto-based free-to-play games provider WGames.

The company has established Hard Rock Games as a new business unit focused on the development and management of free-to-play online and mobile games, with WGames founder Daniel Kajouie serving as managing director.

“With the addition of WGames’ world class games, technology and operations, we have set the stage to accelerate growth for our social gaming business,” said Hard Rock Digital executive managing director Rafi Ashkenazi. “Hard Rock Games’ enhanced capabilities will allow us to better engage our worldwide player communities with exceptional digital experiences and entertain our players like no one else can.”

WGames’ suite of games, including Jackpot Planet and Neverland Casino, will become part of Hard Rock Games’ portfolio of popular Hard Rock and Seminole Gaming branded online gaming experiences.

Hard Rock Games’ titles are fully integrated into the Unity by Hard Rock loyalty program, providing players an introduction to the world of Hard Rock and its global network of cafes, hotels, resorts, casinos, and more.

“It’s truly an honor to be part of the incredible Hard Rock organization, a global entertainment and hospitality leader, and we look forward to developing immersive gaming experiences for our millions of customers worldwide,” said Kajouie.