Light & Wonder has entered South Africa’s online casino market after deploying its content with leading operator Hollywoodbets.

The launch follows approval from both the Mpumalanga Economic Regulator (MER) and Western Cape Gambling and Racing Board (WCGRB).

In addition to Light & Wonder’s in-house content, Hollywoodbets’ players gain access to content from third-party studios including ReelPlay, Big Time Gaming, Blueprint, Greentube, Gaming Realms, Inspired, Elk Studios, Relax Gaming, G Games and Fantasma.

“Entering South Africa’s online regulated market is an exciting move for Light & Wonder, allowing us to deliver on our promise of bringing new worlds of play to consumers worldwide,” said Light & Wonder commercial director James Bustin. “We are excited to have launched our online games that we know South Africans already love playing in land-based casinos, and now we look forward to launching even more content from our partner studios in the coming months.”

Light & Wonder’s live casino products, which are supplied by the company’s Authentic Gaming subsidiary, have already proven successful in the region over the past three years.

“We want our players to enjoy the best possible casino experience and this launch with Light & Wonder means we have expanded access to a wide range of highly compelling content within a very potent new market,” said Hollywoodbets head of product Wayde Dorkin. “The initial range of games produced by Light & Wonder is very impressive and this is only the first step.

“By integrating Light & Wonder’s platform, we are looking forward to adding other third-party studios to our audience.”

Shares in Light & Wonder Inc. (NASDAQ:LNW) closed 0.48 per cent higher at $82.85 per share in New York Friday.