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Traffic Generation launches social app optimisation tool

25th April 2014 7:36 am GMT

Marketing specialist Traffic Generation has launched Economy Optimiser, a tool designed to aid smaller companies and gaming operators looking to establish themselves in the social casino sector.

The solution is designed to enable operators to gain greater insight and control over spending in social games on mobile and desktop devices.

It allows companies to better understand optimum purchase points for customers, see the effect of promotional campaigns and the best point at which to award [...]

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