Novomatic’s iGaming division Greentube is further expanding its presence in Latin America through a new partnership with Superbet in Brazil.
Greentube’s long-standing partner Superbet will be able to leverage the supplier’s range of slots, including player favourites Cash Connection – Sizzling Hot, Charming Lady’s Boom and Book of Ra Bingo.
The direct integration marks their first venture into Latin America and follows successful collaborations in other markets.
“Latin America is a key region for us so going live in Brazil with a major name like Superbet maintains our strategy there,” said Greentube regional manager Jelena Popovic. “We’re now in front of even more players than before and we’re confident that our already high-performing content will continue to thrive with the greater exposure this development delivers.”
Superbet head of content and live casino Nicholas Yu added: “Greentube’s games are well known to players in the market so now being able to offer them brings added value to our brand and our loyal players.
“We’ve worked with our friends at Greentube for some time now in several different regions so being able to add Brazil to that list is particularly pleasing and takes our relationship to a new level.”
Superbet was recently unveiled as the official sponsor of one of Brazil’s most popular football clubs, São Paulo FC.