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Pragmatic Solutions powers second iGaming brand for High Roller Technologies

7th June 2024 8:18 am GMT

iGaming platform provider Pragmatic Solutions is powering the launch of High Roller Technologies' Fruta online casino brand in Latin America.

Fruta is the second iGaming brand to be launched by High Roller Technologies after HighRoller.com, and offers players a range of slots, roulette, blackjack and other casino games.

“With the release of HighRoller.com, we introduced an unparalleled luxury gaming experience tailored for our esteemed high roller customer base, featuring premium content and exceptional service,” said High Roller Technologies CEO Ben Clemes. “As we look ahead, we anticipate the launch of at least one new iCasino brand within the next twelve months as part of our multi-brand strategy.

"This initiative aims to bolster our market presence in current markets while also reducing our customer acquisition costs and increasing our demographic footprint and the lifetime value of our customer base.”

Clemes added: “It is important that with each brand that we add to our portfolio, we ensure the maximum return on our investment. With Fruta, we found a premium brand that not only resonated with existing and new customers in the markets where we are already established but also opens up new opportunities in the growing Latin American and Spanish-speaking markets.

“The speed from conception to launch is a testament to the capability of our in-house developed technologies and the excellence of our operational teams.”

Pragmatic Solutions CEO Ashley Lang commented: “We take pride in providing excellent platform technology to support today’s multi-jurisdictional, multi-product gaming operator as a foundation. In addition, our platform development velocity is high and allows our clients to accelerate their product and geographical expansion objectives fast, which is much needed in the competitive iGaming landscape.

“It is very exciting for us to see our clients expand their global reach and scaling their businesses by capitalising our technology and bespoke services.”

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