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DraftKings seals landmark partnership with New England Patriots

20th October 2014 6:43 am GMT

Online fantasy sports operator DraftKings has agreed a partnership with American football team the New England Patriots.

Under the terms of the deal, DraftKings will gain prominent branding on the Patriots’ properties, including in-stadium signage, on the team’s social media channels, email newsletter, and its Fantasy Tips of the Week updates.

DraftKings co-founder and chief marketing officer Paul Liberman said his company was incredibly proud to associate itself with one of the most successful American football franchises.

“The [...]

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