Sportingbet has partnered Malta-based real-money and social games software developer Wikibetting to launch a free-to-play sports betting product on Facebook.
The Facebook app allows clients to offer peer-to-peer betting using virtual currency. Users can challenge friends with bets on different football events, applying their own odds and setting a proposed amount to wager.
Wikibetting describes the product as a way for Sportingbet to tap into a new demographic of players, using Facebook’s [...]
