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PlayOn named NBA’s daily fantasy partner for Europe, LatAm and Asia

19th April 2017 7:49 am GMT

Daily fantasy sports (DFS) provider PlayOn has signed a deal to become the National Basketball Association's (NBA) official daily fantasy partner across Europe, Latin America and Asia.

This will see PlayOn launch free-to-play NBA-branded DFS games in multiple markets including the UK, Germany, Brazil, Mexico, Australia, Japan and the Philippines, with the offering tailored to each territory.

The NBA deal marks PlayOn's second major partnership following its agreement to develop a fantasy golf game for the Professional Golfers' Association [...]

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