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Veikkaus suspends advertising after public backlash

8th August 2019 7:33 am GMT

Finland’s state-owned gaming operator Veikkaus has launched a review of its marketing activities following public backlash against its recent advertising.

The ad campaign featured a gambler speaking to a therapist who encourages the player to gamble with Veikkaus.

“There is no reason to deny the facts. We have made mistakes,” said Veikkaus chief executive Olli Sarekoski.

“Some of our ads have been such that they do not comply with the company's approved marketing guidelines. We take responsibility for [...]

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