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ASA bans Casumo gambling ad for poor targeting

9th October 2019 7:34 am GMT

The UK Advertising Standards Authority has ruled against an ad by online gaming operator Casumo which inadvertently targeted potentially vulnerable consumers.

The ad for the Casumo app appeared in May as a sponsored search result on Google to people who searched the term “how to unsubscribe from all gambling”, offering them a 100 per cent welcome bonus and 20 free spins.

One complainant challenged whether the ad was irresponsibly targeted.

Casumo responded by stating that its ads on [...]

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