Pragmatic Play to develop new Peaky Blinders-branded games

Malta-based casino supplier Pragmatic Play has partnered with Endemol Shine Gaming to develop new games based on the award-winning TV series Peaky Blinders.

The five-year deal gives Pragmatic Play the right to develop a range of Peaky Blinders-branded games comprising online slot, live casino, instant win and virtual sports games.

The first slot featuring characters from the TV series is set for release in May in markets excluding the United Kingdom and United States.

“It’s great to work with Pragmatic Play to create brand new games with the Peaky Blinders IP,” said Endemol Shine Group director of games and gambling Anil Mistry. “It’s one of our most iconic and promising brands and we are excited by the potential of this partnership.”

Pragmatic Play chief commercial officer Melissa Summerfield commented: “Bringing forward a title like Peaky Blinders will definitely appeal to our customers and beyond, considering the tremendous success that the series gained since its launch.

“Peaky Blinders branded products will be yet another successful addition to our ever-expanding portfolio, and we trust that it will live up to the expectations.”