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Yggdrasil seals franchise deal with Flow Gaming in Asia

14th April 2020 8:28 am GMT

Yggdrasil Gaming has signed a strategic licensing agreement with Asian-facing supplier Flow Gaming.

The Franchise IP licensing agreement gives Flow Gaming access to Yggdrasil’s end-to-end game development process, which includes the YG platform and its new Game Adaption Tools & Interface (GATI), as well as BOOST promotional tools and content created by YG Masters partners.

“We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe,” said Flow Gaming chief operating officer Peter van Tuyl.

“Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology,” van Tuyl added. “It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Yggdrasil head of publishing Björn Krantz said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming. With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what's made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”

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