Lottery supplier EQL Games has partnered the Hoosier Lottery to develop a number of Team USA-themed games in the run up to the Olympic Games Paris 2024.
Through EQL Games’ collaboration with the US Olympic & Paralympic Properties (USOPP), lottery players in Indiana will be able to purchase Team USA branded scratch-off and fast play games at official Hoosier Lottery retailers statewide.
The Hoosier Lottery tickets will feature the iconic Team USA branding and official Olympic sports symbols, bringing lottery players closer to the action as Team USA athletes go for gold in Paris in July 2024.
“There is a deep bond between Indiana and Team USA, as we have hosted numerous US Olympic Trials which have sent Team USA athletes to the Olympic Games,” said Hoosier Lottery executive director Sarah Taylor. “In fact, Indianapolis is hosting a 2024 US Olympic Team Trials in Indianapolis next year.
“We are excited to work with EQL Games to bring a Team USA experience to lottery players across Indiana through the Team USA lottery products.”
The Hoosier Lottery’s Team USA scratch-off ticket, which goes on sale in June 2024, will be available at the two-dollar price point and features a top prize of $5,000.
The lottery will also launch a five-dollar Fast Play ticket in May, based on the Olympic sports symbols associated with each competition.
“As someone who has been a Team USA and Olympic fan my entire life, it is an honor to be able to bring this iconic brand to lotteries across the US,” said EQL Games founder and CEO Brad Cummings. “We love the Team USA brand because of its unifying nature and the sense of patriotism all Americans feel when our athletes shine on the world’s stage.
“Being able to offer these tickets with our longtime friends at the Hoosier Lottery makes this launch even more exciting for us. We look forward to seeing how these tickets are embraced by lottery players in Indiana.”
EQL Games is an official licensee of Team USA in the lottery industry and in addition to Hoosier, will also launch Team USA lottery products with other state lotteries in the lead up to the Olympic and Paralympic Games in Paris.