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Camelot partners Maxymiser to improve customer experience

11th May 2015 6:08 am GMT

UK National Lottery operator Camelot UK Lotteries has partnered customer experience optimisation specialist Maxymiser to enhance user experience across its online websites.

Through the partnership, Camelot will run a series of optimisation campaigns with Maxymiser, looking to improve user experience for its 7m registered players.

These will be the first optimisation campaigns to be launched by Camelot, using Maxymiser’s Visual Campaign Builder tool.

“We are extremely impressed with Maxymiser – the quality of the output from the optimisation [...]

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