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Einfachlotto becomes latest member of German lottery body

27th October 2015 9:18 am GMT

Einfach Direkt Media (EDM), the company behind the German state lottery brokerage site Einfachlotto.de, has joined Germany’s Lottoverband (DLV), the industry body for private lottery operators and a major advocate for a liberal gambling market.

Founded in 2011 by former employees of German media giant Bertelsmann, EDM was licensed to act as an online reseller of state lottery products in 2013 and employs World Cup-winning footballer Lothar Matthäus as an ambassador.

In welcoming its latest member, the DLV reiterated [...]

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